Three Claude Cowork Agents That Run an Agency on Autopilot

Jake Abrams runs a roughly 30-person creative agency and walks through three Claude Cowork agents he built that run on a schedule without him touching them. None of them are technical builds. He describes each one, shows the actual instruction prompts on screen, and explains how he set them up by talking instead of typing. The agents cover his personal daily prep, client project management, and creative research for TikTok Shop performance.

Agent 1: The Morning Briefing

The first agent runs every morning and assembles a single prioritized to-do list for the day. It pulls from his email, calendar, Fireflies (meeting notes), all his Slack channels, and Notion. Jake says it surfaces things he would otherwise have missed, and it runs by itself with no prompting.

The on-screen instructions show the actual setup. The agent is told: "You are running Jake Abrams' daily morning briefing. Jake is the CEO of Odyssey Agency, a creative agency serving DTC brands. Pull together a complete picture of his day from all connected tools and present it as a clean, action-oriented briefing." Step 1 of the prompt is "Pull Google Calendar via Chrome" -- it navigates to https://calendar.google.com/calendar/r/day in Chrome and extracts the full event list using get_page_text, flagging all events with times, any "Needs RSVP" events, and scheduling conflicts from overlapping events.

Agent 2: The AI Project Manager (Andy)

The second agent is an autonomous project manager named "Andy" that runs the full client management loop once a day. It reads the external client Slack channel, the internal Slack channel, Fireflies notes, and Notion. Each day it figures out the blockers, follows up on tasks, and posts a summary that tags the relevant people in Slack and Notion.

The displayed prompt makes the loop concrete. It reads: "You are Andy, Odyssey Agency's autonomous project manager. Run the full Andy PM loop for the client Frida." The five-step objective on screen:

Read Frida's Slack channels for the last 24 hours
Identify actionable tasks (not general responsibilities or process notes)
Create parent tasks and subtasks in Frida's Notion board
Run the stalled task nudge loop
Post a digest to the internal Slack channel

The prompt also references a "Client configuration" section, which implies the same agent template gets pointed at different clients by swapping config.

Agent 3: The Creative Research Agent

The third agent runs once a week and does competitive creative research. It logs into a tool called Kalo (referred to in audio as "CaloData"), looks across video categories, and pulls together a report on the videos that drove the highest GMV (gross merchandise value).

The frame shows the actual output: "Here are the top 20 highest-selling TikTok Shop affiliate videos for the last 7 days (03/16-03/22), sorted by revenue from Kalo." It is a ranked table with columns for Creator, Title, Revenue, Items Sold, and a TikTok Link to watch each one. Sample rows:

#1 @be.lush, "Which cordless vacuum performs best?" -- $1.06m revenue, 2,795 items sold
#2 @mydlvz1, "I love this tinted moisturizer!" -- $457.55k, 11,750 items
#3 @themaddiehaven, "#ad Air so clean it feels CRISPY" -- $369.18k, 1,846 items
#4 @dealswithty, "I mean you're getting more features..." -- $338.19k, 890 items
#5 @kajsa.ziebell, "#ad Deep dark hollow under eyes..." -- $278.56k, 4,845 items
#6 @pofz32057441, "These bath bombs are made of all natural ingredients..." -- $241.28k, 9,721 items

How He Set Them Up

Jake's main point is that this is not a technical exercise. His method: go into Claude Cowork and use Whisper to describe the workflow out loud. Hold down the FN key and talk for about five minutes explaining everything you want, then let the agent go to work. If it gets stuck, it asks you questions. That is the whole setup process.

Key Takeaways

Three scheduled Claude Cowork agents handle daily prep, client project management, and weekly creative research without manual triggering.
The morning briefing agent consolidates calendar, email, Fireflies, Slack, and Notion into one prioritized action list, pulling Google Calendar through Chrome with get_page_text.
The "Andy" PM agent runs a fixed five-step loop per client: read 24 hours of Slack, extract actionable tasks, create Notion tasks and subtasks, nudge stalled work, and post an internal digest.
The research agent queries Kalo weekly and outputs a ranked table of top-20 TikTok Shop affiliate videos by revenue, with items sold and watch links.
The agents are driven by plain-language instruction prompts, not code, and the same template is parameterized per client via a configuration section.
Setup is done by voice -- hold FN, describe the workflow in Whisper for about five minutes, and the agent asks clarifying questions when it gets stuck.