Ryan Serhant Says Bluffton, South Carolina Is the Hottest Real Estate Market in the Country

When Ryan Serhant -- one of the most recognizable names in real estate -- names Bluffton, South Carolina as the hottest up-and-coming town in the country, it turns heads. In a live conversation, Serhant made an extremely bold and extremely specific call: Bluffton and anywhere within a 30-minute driving distance of the Savannah, Georgia airport.

The Case for Bluffton

Asked to name the next up-and-coming town or city outside of New York, Serhant did not hesitate. Bluffton, South Carolina. His reasoning centers on job growth, which he says is at 100%. His claim: more jobs are being created in the Bluffton-Savannah corridor than will be created in New York City for the next five years.

For multifamily investors, Serhant says the opportunity is clear. Anyone who moves into the Bluffton area now stands to benefit from the growth wave that is already underway.

Bold and Specific

The panel's reaction captures why this clip resonated. As one host put it, "bold and specific is the recipe for interesting." The audience's immediate reaction -- "I thought you made up the town" -- speaks to how under-the-radar Bluffton still is for most people, even as insiders see it as one of the strongest growth markets in the Southeast.

Key Takeaways

• Ryan Serhant identifies Bluffton, SC as the top up-and-coming real estate market in the country
• The key driver is job growth in the Bluffton-Savannah corridor
• The investment thesis centers on multifamily within 30 minutes of the Savannah airport
• The market is still relatively unknown, creating an early-mover advantage

Resources

• @eric.elderr on TikTok -- Eric Elder, Lowcountry real estate content
• SERHANT. -- Ryan Serhant's real estate brokerage