How to Show Up in ChatGPT and Perplexity Answers in 10 Days

Ask Engine Optimization (AEO) is the practice of structuring your website content so that AI tools like ChatGPT, Perplexity, and Google AI Overviews cite your company in their answers. Sam Hogan published a free playbook documenting how he went from zero AI visibility to appearing in answers across all three platforms in just 10 days. Sabrina Ramonov walks through the steps.

Step 1: Write the Answers

Brainstorm 5 to 10 questions that your ideal customer would ask an AI about your space. Turn each question into a dedicated page on your site that answers it directly. Use the question as the page headline, keep the answer short and useful, and make sure each Q&A pair stands on its own.

A useful trick: use Perplexity or Google to see how competitors answer the same questions. Then write a better, faster answer.

Step 2: Add Structured Data

Add FAQ or HowTo schema markup depending on your content type. Wrap your question-and-answer pairs in JSON-LD format. Validate the markup using Google's Rich Results Test to make sure everything is correctly implemented.

Step 3: Push It Live and Get Indexed

Update your sitemap and submit it to both Google Search Console and Bing Webmaster Tools. Use IndexNow if Bing supports it. Make sure your robots.txt is not blocking anything important. The pages need to be fast-loading, public, and light on JavaScript.

Step 4: Format for AI Readability

Break up the page with headers, bullets, and short paragraphs. Bold the answer at the top of the page. Do not bury it halfway down. Each Q&A should stand on its own as a complete, self-contained unit.

Test this by pasting your article into a plain-text format. If it still makes sense without any formatting, that is how an LLM sees it.

Step 5: Test and Iterate

Ask your target questions directly to ChatGPT, Perplexity, and Google AI Overviews. Run your brand through tools like an AEO search grader. If you are not showing up yet, revise the content and try again. It may take a few rounds.

Key Takeaways

• Brainstorm 5-10 questions your customers would ask AI, then build a page answering each one
• Add FAQ or HowTo schema in JSON-LD and validate with Google's Rich Results Test
• Submit your sitemap to Google Search Console and Bing Webmaster Tools
• Format content for AI extraction: headers, bullets, bold answers at top, plain-text readable
• Test by asking the questions yourself in ChatGPT, Perplexity, and Google AI Overviews

Resources

• Sam Hogan's AEO Blog Post -- Full playbook linked in Sabrina's TikTok bio
• Google Rich Results Test -- Validate your structured data markup
• Google Search Console -- Submit sitemaps and monitor indexing
• llms-txt.site -- Submit a pull request to feature your site in an LLM-friendly index